search & discovery · 7 min read
GEO in Malaysia: how to make your company easier for AI to recommend
What generative engine optimization means in practice, and how Malaysian companies can build credible AI-search visibility.
tachysx insights · 2026
useful signals.
practical moves.
Twenty field guides on the shifts changing how Malaysian businesses build software, earn discovery, measure growth and run events.
latest thinking
all field guides
20 posts
search & discovery · 6 min read
Google AI Mode changes search behaviour—here is what SEO teams should change
How longer, conversational and planning-led searches change content strategy, measurement and website experience.
search & discovery · 5 min read
Multimodal search is growing: your images now carry search intent
A practical visual SEO guide for businesses preparing for image, camera, voice and text search journeys.
growth & commerce · 6 min read
Agentic commerce is arriving: is your business ready to be bought by an AI agent?
How AI-assisted comparison and checkout change product data, websites and customer journeys for businesses.
growth & commerce · 6 min read
WhatsApp business AI: turning conversations into a controlled sales workflow
How to combine messaging, CRM and AI support without losing customer context or human control.
growth & commerce · 7 min read
First-party data in 2026: the measurement foundation AI campaigns need
A practical framework for connecting website, CRM and sales data while respecting consent and data quality.
growth & commerce · 6 min read
Incrementality is replacing easy attribution stories
Why marketing teams are testing what caused growth instead of trusting the last platform that claimed a conversion.
growth & commerce · 6 min read
AI creative at scale: why human direction matters more, not less
A practical operating model for producing more campaign assets without diluting the brand or the idea.
search & discovery · 6 min read
Social search and short video: discovery now starts before the website
How brands can connect creator-style discovery, local intent and owned website conversion without chasing every trend.
software & data · 7 min read
Vibe coding can ship a prototype fast—production still needs engineering
A practical checklist for taking AI-generated applications from an exciting demo to secure, maintainable production software.
ai & automation · 6 min read
MCP for business: why AI integrations are becoming a platform decision
What the Model Context Protocol changes about connecting AI agents to CRM, documents, calendars and business tools.
ai & automation · 7 min read
RAG in 2026: turning company knowledge into answers people can verify
How retrieval-augmented generation works, where it fails and what businesses need before launching an internal knowledge assistant.
software & data · 7 min read
AI agent security: every agent needs identity, limits and an audit trail
A governance checklist for businesses allowing AI agents to access data and take actions across real systems.
software & data · 6 min read
Real-time data is the missing layer behind useful AI agents
Why agents need both historical context and current operational state before they can make reliable business decisions.
software & data · 6 min read
Generative UI: when software assembles the interface around the task
What dynamically generated interfaces could change for dashboards, research tools and customer journeys.
software & data · 7 min read
CRM automation for Malaysian SMEs: fix the workflow before adding AI
A practical path from scattered chats and spreadsheets to a connected lead, job, invoice and follow-up workflow.
search & discovery · 6 min read
Zero-click search does not mean zero value
How brands can earn visibility, trust and qualified demand when search and AI answer more questions before the click.
events · 7 min read
AI event operations in 2026: practical uses from planning to reporting
Where AI can reduce operational load across registration, attendee support, content and post-event analysis.
events · 7 min read
Event first-party data: personalisation without turning the venue into surveillance
How registration, session and feedback data can improve attendee journeys while preserving transparency and trust.
search & discovery · 6 min read
Ranking first and earning one click: a zero-click case study
First-party Search Console data from a Malaysian education product, showing how a page can hold position one and still return almost no traffic—and what actually moves the number.